The Pilakoutas Group and BMW have officially opened a fully refurbished showroom in Nicosia, marking the start of a new era for premium automotive retail on the island. The venue now operates under BMW's international Retail.Next philosophy, designed to reshape how customers engage with the BMW, MINI, and BMW Motorrad brands. The refurbishment brings together cutting-edge architecture and technology to create an interactive environment where visitors can explore models, discover customisation options, and experience the brand in a direct and personalised way.
The showroom's relaunch was attended by high-profile guests including Bernhard Kuhnt, Senior Vice President of the BMW Group, and Dr Alexander Wehr, President and CEO of the BMW Group Central and South-Eastern Europe, alongside other BMW Group executives. During the event, Pilakoutas Group CEO Charalambos Pilakoutas reflected on the long-standing partnership with BMW, which has now spanned four generations. "Our journey with BMW has been built on mutual respect and a shared commitment to excellence," he said. "It is founded on the BMW Group's trust in our Group and, above all, the trust of thousands of customers who have chosen us over the decades."
Charalambos Pilakoutas also emphasised the responsibility that comes with this trust, stating that the new showroom is a tangible expression of the Group's commitment to continuous evolution. "They have been our co-drivers on this long journey of growth and progress. This trust also places the greatest responsibility on us: to evolve continuously. To invest in our people, our facilities, new technologies and the quality of the experience we offer," he added.
Bernhard Kuhnt praised the collaboration, highlighting what makes the Cypriot importer stand out. "What sets the BMW importer in Cyprus apart is the combination of a genuine, personal approach with the highest standards of professionalism," he noted. "All of this has culminated in the impressive showroom we are now standing in, which perfectly embodies the shared values of the BMW Group and the Pilakoutas Group."
The event showcased four new BMW models that reflect the brand's Neue Klasse vision, including the all-new BMW i3 and the all-new BMW X5, which were unveiled for the first time. The new BMW 7 Series and the BMW iX3, which debuted just months ago and represents the first production model of the Neue Klasse generation, were also on display. The evening concluded with a dinner and a musical performance by popular Cypriot singer Aliki Chrysochou, adding a distinctly local artistic touch to the celebration.
With the launch of the Retail.Next showroom, the Pilakoutas Group takes another significant step in its journey with BMW, introducing a fresh international approach to premium automotive retail in Cyprus. The transformed space embodies a passion for continuous development and offers visitors a new and exciting customer experience.